Canada’s Brand Image

Friday March 21, 2008 – 7:30 p.m. at the Almonte United Church Social Hall

Speaker: Louise Heslop

Topic: Canada’s Brand Image

Synopsis:

This presentation will address the following questions:

• What is a brand, and can a country be “branded”?
• What do people around the world think of Canada, i.e., what is the basis of the “Canada brand”?
• How well is the “Canada brand” being managed?
• What does that country brand mean for Canada’s success in international politics, trade, and in attracting companies and people to engage with us?

Speaker’s Profile:

Louise Heslop is Professor of Marketing in the Sprott School of Business at Carleton University. She has been conducting research on country images and country branding issues with colleagues around the world on a 25-year stream of research, including survey and experimental research on consumers, business buyers, and international investors in over two dozen countries. She has also served in several administrative position at Carleton including director of the School of Business and Associate Dean in Business and in the Faculty of Social Sciences. She has over 150 publications as books, journal articles, and conference proceedings.